Ubiquitous Data-Driven Urban
Urban mobility in most cities of
the developed world is changing. Changes in urban
mobility no longer follow traditional patterns.
Smartphone applications now support peoples' travel
decisions as they move through the city, opening up
possibilities for smarter mobility services that
respond flexibly to user needs. New technologies and
business models are emerging to solve the mobility
challenge. Aiming to enable a vision for future
mobility, Ubiquitous Data-Driven Urban Mobility
(UBIMOB) project will develop an adaptive and context
sensitive mobility solution (dashboard), which on one
hand helps citizens to make smart decisions taking
their personal need into account and on the other hand
helping service providers and operators to reach
equilibrium of mobility services, supply and demand,
by smarter resource planning and matchmaking.
Urban mobility generates huge amounts of data through
sensors, traffic cameras, as well as asynchronous
user-generated information, synchronous user-generated
data, historic databases and data from mobility
companies in real-time. If properly analysed and
interlinked, these data can be utilized to understand,
optimise and manage mobility and make it more
efficient, sustainable and smart.
The project has the potential to impact the everyday
lives of citizens, their health and the environment
with huge financial and social impact.
UBIMOB solution will be evaluated rigorously by
people, business and decision makers in 3 cities in
Norway. In first phase, UBIMOB partners will explore
and assess the technical feasibility, needs of cities
and commercial potential of an innovation that the
consortium wants to exploit.
The UBIMOB consortium consists of 5 national partners
and 2 international partners with complementary
expertise covering all aspects of the project.
Norges Teknisk-Naturvitenskapelige Universitet
Universitetet I Bergen
Rheinische Friedrich-Wilhelms-Universität Bonn
University of Sheffield
This project has received funding from the Research
Council of Norway's IKTPLUSS - IKT og digital innovasjon